In the early days of social media, there was a profound gap between:

·       Marketers who embraced the new marketing channel, and

·       Those who avoided it because it was an untested channel lacking metrics

Which one were you?

Thanks to brilliant programmers, literally hundreds of tools have been introduced to measure Twitter statistics. So that’s good news if you’re currently making plans to use Twitter as part of your premium food marketing campaign. 

Chris Norton of Social Media Today shared his favorites:

1. TweetStats – it graphs your Twitter stats including Tweets per hour, per month and Tweet timeline.
2. TwitterGrader – a well put together tool which looks at your profile and gives it a ranking
3. Twitterholic – this tool looks at all of the local Twitter users in your area and gives you a ranking
4. TweetVolume – enter a few words and see how many times they appear on Twitter.
5. Tweetmeme – a service which aggregates all the popular links on Twitter to determine which links are popular
6. TweetValue – this shows how much your Twitter profile is worth in $
7. TwitGraph – looks at your profile and then measures your tweets and provides you with data in a colorful pie chart format
8. TwitterMeter – was a great service which is now on hold (hence its ranking)
9. TwitterPoster – creates a kind of picture/mosaic that represents your users with the most followers with bigger icons
10. Twitterank – works like a Google page rank but on Twitter, also on hold

Other helpful, FREE Web analytic tools that also work with Twitter include Google Analytics, bit.ly and Hootsuite.

·        Google Analytics provides customized reporting, advertising ROI and cross channel and multimedia tracking.

·        Bit.ly is specifically used to track traffic to links you post. It not only shortens your links so that they fit in a 140 character tweet, but also has a portal that counts traffic from that link.

·        Hootsuite is a portal where you can schedule tweets in advance and manage multiple accounts. It also provides analytics in the form of graphs about your Twitter account.

Before analyzing your tweets, Chris Norton provided an important reminder:

I always recommend no more than 10% marketing messages on any of your social channels, the rest should be useful, fun and engaging, otherwise people will simply unfollow you or your client.

That said, it’s extremely important to engage in a conversation with your customers, rather than just sending one-way tweets about your products.

Your customers will be more connected with your premium food brand and impressed if you directly contact them.

Labels: bit.ly, Chris Norton, Google Analytics, Hootsuite, Premium Food, Social Media Today, Stephan & Brady, Tweetmeme, TweetStats, TweetValue, TweetVolume, TwitGraph, Twitter, Twitterank, TwitterGrader, Twitterholic, TwitterMeter, TwitterPoster

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