Some of my favorite online resources, such as the ones listed below, can provide you with valuable insight as you develop marketing plans for your premium food.
1. Mashable – A blog about all things social media which gathers information on technology and emerging trends, as well as food and entertainment. When considering how to market your premium product, review what readers and writers are saying about the world of food.
2. Gourmet News – Here’s where gourmet retailers turn to for business information about trends, specialty distributors and retailers, as well as news about cutting-edge technology and products in the gourmet food world.
3. Business Week – Highlights case studies from food brands to illustrate all aspects of marketing food. Review Business Week’s archive for a wealth of articles. Great for ideas and competitive intelligence.
4. Nation’s Restaurant News – A leader in the foodservice industry, Nation’s Restaurant News provides news and information about chain and independent foodservice operators. Search to harvest insight on how to best leverage your brand with nationally known restaurants.
Also check out Restaurants and Institutions — their robust site features numerous blogs, e-newsletters, product reviews and trend information for those marketing premium food to foodservice.
5. McCormick Flavor Trend Information – Highlights trending information essential to marketing premium food. Review their flavor forecast to get a taste of what consumers view as cutting edge. Their Top 10 list provides recipes and handy social media tools to share information.
Start looking at what people are saying about premium food and you might just begin a conversation customers are hungry for.
Do you have a favorite online resource that’s not mentioned above? Please share your thoughts in the comments below.
Labels: Business Week, Gourmet News, Mashable, McCormick Flavor Trend Information, Nation's Restaurant News, online resources, Premium Food, Restaurants and Institutions, Stephan & Brady
