Being on-trend is important to premium food marketers – we’ve talked quite a bit about the latest trends. But salmon-flavored vodka? The Alaska Distillery in Wasilla, AK (the Wasilla of Sarah Palin fame) has infused the savory flavor of smoked salmon into the vodka.
Toby Foster, an Alaska Distillery partner and the one charged with coming up with new Alaskan-themed flavors, claims that the intent behind the flavor was to market a local vodka which would stand out among the numerous other bottles on the liquor store shelves.
“I was trying to think of something Alaskan. What’s more Alaskan than smoked salmon? It was one of those epiphanies, I suppose,” he said. – MSN
Convenience, another perennial customer favorite has led to the Candwich – a sandwich in a can.
While the peanut butter-and-jelly options seem at least edible, the BBQ chicken and soon-to-be-released cheeseburger varieties seem…less so. As reported by Eater.com, “Although it’s targeting the pre-school, camping, and construction worker demographic, it seems more like a novelty or a military ration than something anyone would actually eat on a regular basis.”
Are companies using a little too much innovation to market their premium food? Or, are they recognizing the need for super niche products in an effort to stand out? I’ll let you try both of the products listed in this blog and take your word for it. Please be sure to post your experience with your next salmontini or canned sandwich in the comments.
