According to an article on Mashable, brands and marketers are expanding their use of Foursquare for creative location-based campaigns, by employing objects and pop culture products in lieu of real people to facilitate check-ins and challenges.
“Coke Australia is the latest to put their brand name product to work on Foursquare’s mobile gaming platform. The company has manufactured The Coke Machine Fairy to flit and fly around Sydney, leaving behind one winning Coke bottle in a Coke vending machine each day.” – Mashable
The article states that Coke Australia’s decision to use Foursquare for this campaign demonstrates the startup’s ability to continue to attract big brand attention and provide more than just check-ins.
The Coke Fairy will be dropping hints and clues about its whereabouts on Foursquare and Twitter. According to the article, should you follow the clues, check in at the right venue and find the fairy’s Coke droppings, you can shout out on Foursquare about your big score and The Coke Machine Fairy will appear with gifts in tow. Winners will receive prizes ranging in value from flight vouchers to cooking classes.
Are you or your business on Foursquare? Have you successfully launched a campaign or promotion on Foursquare? We’d love to hear about it.
