Thursday, July 1, 2010
Want to add some punch to your lunch? Stephan & Brady is offering a free 30-minute consultation to help you deal with the tricky marketing issues or questions you just can’t seem to solve.
Through December 2010, we’ll bring one session every other month to our blog readers. Topics will vary from social and interactive media to public relations and design. While we’ll provide a topic for each session, we are open to discussing an issue that’s a hot button for you. We’re leaving the lines of communication open because It’s Your Call.
The best part? It really is free – no sales pitches, no gimmicks – just honest-to-goodness advice. The only thing we ask is that you leave a comment in this post letting us know why your company is the best candidate for the phone consultation. We’ll pick one winner at random from the responses. No need to enter more than once. You can provide a name and email and we’ll let you know you’ve won, or we’ll announce the winner based on their comment “handle,” in which case you’ll need to check back and email us with your info.
We’ll probably summarize the consultation into a blog post so everyone can benefit, but you can remain anonymous if you like.
Our first session will take place on Wednesday, August 4 over the lunch hour (or whatever timeframe best suits your needs). We’ll be taking submissions for this session today through July 23 and will select the first participant on July 28. Our first topic is “Does online advertising work for B2B?” But remember, if there is something else you’d really like to discuss, we’re open to that as well.
We’re excited to share our collective wisdom and look forward to stimulating conversation and interaction. Comment away, and good luck!
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Labels: advertising, Advertising Agency, marketing, PR, public relations, S&B, social media, Stephan & Brady, Stephan and Brady
Tuesday, February 23, 2010
The right logo can make or break a premium food brand. Creating a symbol for a brand identity is an in-depth process involving strategic application of research and a deep understanding of your target audience.
By the same token, once you have already established your brand’s image, changing the look and feel can create quite a hullabaloo. Consumers like the familiar and removing that familiarity can be risky.
Consider the recent uproar when Tropicana changed their packaging – consumers were so outraged that they turned to their social media outlets and let Tropicana know about it. It didn’t take long for the company to revert to the old look.
To provide insight into the importance of logo design, I asked a few of our Creative team members to comment:
“The most important thing to remember about a logo is that it is the representation of your company, boiled down into one little mark. It’s your brand, your past, your future, it’s everything your company says and does.” – Brian
“The most successful re-branding efforts are ones that, like a good face lift, might go unnoticed! The best results are when subtle changes are made to the original logo that bring it to a more current, contemporary place and leave the consumer wondering, did they or didn’t they?!” – Katja
“A logo is the outward appearance of your company, service or product.
Before creating one, you must ask yourself, ‘What am I trying to convey through my logo?’ Do you want it to be contemporary and trendy, or something more timeless that still stands up as the years roll on by?” – Troy
Establishing your premium food brand with an iconic logo can be one of your strongest marketing tools. When carried through on packaging, advertising and at every point of contact, it builds your brand and creates a connection with your target audience. Consider the “golden arches”. Without even seeing the company name, I’d bet a vast
majority of people around the globe would know it’s McDonalds.
What premium food logos resonate the most with you? Which do you think are off the mark and don’t speak to the brand?
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Labels: brands, logos, marketing, Premium Food, Stephan & Brady
