Many marketers who venture into the world of social media often confuse tactics with strategies. A Facebook fan page is a tactic; what you use that page for is part of your social media strategy.
Each tool and tactic that you choose should work cohesively to accomplish your objectives. When you leverage the tools and tactics together to create touch points, you’ll strengthen your messaging and provide a clear understanding of who you are in the social media world.
Land O’Frost has created an amazing campaign with Land O’Moms, which combines various outside social media tools with internally created resources to provide a unified branding message.
The micro-site includes a blog written by “Moms Like Me,” Twitter and Facebook feeds and a link to their YouTube channel – all which exist separately, but have been brought together in this easy-to-navigate resource.
The brilliance behind Land O’Moms lies with the valuable content Land O’Frost provides to their target audience: recipes, product and nutrition information and a kids’ section with downloadable games and activities give visitors reasons to engage with the brand and come back to the site.
By approaching their social media efforts with the broader view of building a community, Land O’Frost has created a successful social campaign to market their premium food that integrates their various tools with information that will help build trust and loyalty.
Are you aware of other companies that are successfully implementing social media campaigns? Share them below.
