The premium food marketers that are approaching programming for iPad apps differently than iPhone apps are achieving a ‘Wow!’ factor.
Kraft Foods recently unveiled “Big Fork, Little Fork,” an iPad app that is targeting young parents and kids with information on healthy eating.
The iPad provides a wider canvas, which will include how-to videos, educational games and basic skills for kids in the kitchen, as well as recipes.
Kraft, with Meredith, has created content specifically for this platform.
By utilizing the larger screen space and incorporating video, iPad app developers are using the tool to its full potential to engage users.
“IPad lends itself to brand content if content makes sense for that brand,” said Derek Handley co-founder and CEO of Hyperfactory. “It’s different from business as usual. It’s the intersection of new-content development, product development and designing the user interface and how the consumer interacts.”
Have you marketed an app specifically for iPad? If so, what were your top priorities or concerns in using the new platform?
