Who doesn’t love a good celebration or holiday? Traditional holidays – Christmas, Thanksgiving, Easter, etc. – always draw a big marketing crowd. Which makes it tough to stand out. But, if you think outside traditional holidays, opportunities abound for premium food marketers.
There is literally a food “holiday” for every day of the year. Find the ones that best suit your brand and leverage them in your marketing efforts.
A great example is a campaign our agency developed for the Wisconsin Milk Marketing Board: April’s National Grilled Cheese Month. No, we did not invent the holiday, but we did recognize its potential and have secured national television coverage, gained thousands of readers for an e-newsletter and secured millions in consumer impressions for this campaign alone.
Here are just a few examples of some non-traditional food holidays to help you market your premium food:
January 4 – National Spaghetti Day
February 20 – National Cherry Pie Day
March 26 – National Spinach Day
April 17 – National Cheese Ball Day
May 2 – National Truffles Day
June 17 – National Eat All Your Vegetables Day
July 6 – National Fried Chicken Day
August 20 – National Lemonade Day
September 26 – National Pancake Day
October 28 – National Chocolate Day
November 14 – National Pickle Day
December 15 – National Cupcake Day
Once you have established which holiday (or holidays) works for you, the marketing possibilities are endless. Incorporating cohesive social media, public relations and advertising components will help spread awareness and allow you to build on the holiday each year.
What’s your favorite non-traditional holiday that celebrates food? Have you ever taken part in a national (insert food item here) day? Let us know.
