Tuesday, September 28, 2010
Location-based campaigns can be a creative way to market your premium food.
According to an article on Mashable, brands and marketers are expanding their use of Foursquare for creative location-based campaigns, by employing objects and pop culture products in lieu of real people to facilitate check-ins and challenges.
“Coke Australia is the latest to put their brand name product to work on Foursquare’s mobile gaming platform. The company has manufactured The Coke Machine Fairy to flit and fly around Sydney, leaving behind one winning Coke bottle in a Coke vending machine each day.” – Mashable
The article states that Coke Australia’s decision to use Foursquare for this campaign demonstrates the startup’s ability to continue to attract big brand attention and provide more than just check-ins.
The Coke Fairy will be dropping hints and clues about its whereabouts on Foursquare and Twitter. According to the article, should you follow the clues, check in at the right venue and find the fairy’s Coke droppings, you can shout out on Foursquare about your big score and The Coke Machine Fairy will appear with gifts in tow. Winners will receive prizes ranging in value from flight vouchers to cooking classes.
Are you or your business on Foursquare? Have you successfully launched a campaign or promotion on Foursquare? We’d love to hear about it.
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Labels: Foursquare, marketing premium food, Mashable
Monday, December 28, 2009
Want to become “master of your domain?” In a sea of social media campaigns, staying ahead of the curve on innovative uses for social media helps your brand stand out.
Foursquare is an up and coming social network app that has great opportunity to bring customers full circle – from social media, to the retailer and back to social media.
Square One – What is Foursquare?
Foursquare is a location-based social network (LBS) app that allows users to share their location (with benefits). – Mashable
- You’re rewarded with more points for being adventuresome (exploring different parts of the city), hitting multiple spots in one night, and eventually for the tips other people try and the “to-do’s” you complete.
- If you check in at any given location more than anyone else, you become the mayor (that is until someone eclipses your reign).
- This can be a particularly useful tool for premium food retailers as it generates buzz for people to become return customers.
- You can share any Foursquare news easily on Twitter, encouraging other people to join (and compete) on Foursquare.
Tasti D-Lite, a popular frozen dessert chain in New York is one of the earliest retailers to use Foursquare. They are rolling out TastiRewards, a rewards program that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards.
How TastiRewards Works:
Once you register your TreatCard on the MyTasti website, you can optionally enable your Twitter and Foursquare accounts to send tweets or automatically check you in (shout included) on Foursquare respectively.
Each purchase will net you an additional point for each social network connection.
You’ll also earn one point for each dollar spent, before taxes, on Tasti D-Lite goods.
For every 50 points you accrue, you can redeem a free medium cup or cone.
Tasti D-Lite’s social media rewards program is:
The first time that a restaurant chain has tacked on social media rewards for social media exposure to their customer loyalty programs.
Finally the connection between customers’ social media behavior and their in-store behavior is coming full circle.
Foursquare and Twitter campaigns are an excellent way to encourage customers to visit retailers, especially with an incentive program.
Location check-ins provide premium food marketers with another gold mine of information about their customers.
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Labels: Foursquare, Premium Food, Stephan & Brady, Tasti D Lite
