Premium food brands are leading the way in social media marketing. In the first media measurement of its kind, Famecount.com recently announced that Starbucks is the most popular consumer brand in the social media world.
Food brands took six of the top ten spots in the consumer brand category:
1. Starbucks
2. Coca-Cola
3. Skittles
5. Oreo
6. RedBull
7. Zappos.com
9. Dell
10. Woot!
To determine the leading consumer brands using social media, Famecount analyzed information from the top social media sites – Facebook, Twitter and YouTube. The only brand not using all three channels is Woot, which doesn’t have a YouTube presence.
In a press release, Daniel Dearlove, founder of Famecount.com, explained the importance of the study,
“This data is unique in that it gives us for the first time an accurate global ranking of the popularity of brands online. It is interesting to see established offline brands perform so strongly. This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands, which may not have had a significant online presence previously. Social networks are helping them to tap into wider audiences and strengthen communications with existing consumers.”
While this information shows strong evidence that consumers are willing to claim loyalty to their favorite premium food brands, there is definitely a need for more statistical data about social media’s influence on brands. The Famecount study is a big step in the right direction and it will be interesting to see what evolves from this point on.
