A good premium food marketer will have a crisis communications plan at hand for any potential emergency. But, how many have a social media crisis communications plan ready?
A social media strategy is not complete without a crisis communications plan. Before a social media strategy is implemented, it is important to review and modify an organization’s existing crisis communications plan; or if needed, draft a comprehensive crisis communications plan.
Social media not only presents new risks or threats that an organization needs to consider, it also introduces new ways to listen to conversations and respond to potential crisis situations.
Mashable recently reported on a new scam hitting Facebook that targeted Coca-Cola.
The scam promises to show you a video revealing the “truth” about Coca-Cola, but all it’s really after is your personal info.
The message reads: “I am part of the 98.0% of people that are NEVER gonna drink Coca Cola again after this HORRIFIC video,” followed by a link.
If you click on the link, you’ll be asked to share the video seven times. However, the counter doesn’t work, so eventually you’ll be tempted to click on a link that says “Cant Be Bothered To Wait? –> Click Here To Skip This.”
The second link takes you to a poll, which — you guessed it — is the central part of the scam. It asks you for personal information you should definitely not reveal to just anyone or any application.
As the interactive and social world continues to evolve, it is imperative that your organization has a plan of action ready for any potential emergencies. Have you implemented a social media crisis communications plan?
