Warning. Parts of this blog post are bound to get stuck in your head. That’s what a good advertising jingle does, after all.
Forbes magazine recently evaluated the best advertising jingles in history and premium food brands are well represented on the list.
Some of the tunes that made the cut include:
Coca-Cola: “I’d Like to Buy the World a Coke”
Oscar Mayer: “I Wish I Were an Oscar Mayer Wiener”
McDonald’s: “Two All-Beef Patties”
Dr. Pepper: “Wouldn’t You Like to be a Pepper Too”
Campbell’s Soup: “M’m M’m Good”
I’d Like to Buy the World a Coke on YouTube
Go here to view the entire selection.
Jingles aren’t just a catchy tune to make your commercials fun. They can help differentiate your brand and improve product recall at point of purchase. How many of our female readers have had trouble remembering which mascara you wanted to buy only to recall that “Maybe you’re born with it. Maybe it’s…Maybelline.”
At Stephan & Brady, we understand the lasting power of a good jingle. Many of you in the upper Midwest might recognize the Auto Glass Specialists ditty:
“We’re the guys in the little red trucks”
What you may not know is that S&B is responsible for that jingle. We created it in the mid ‘80s and are pretty proud of the long and memorable run it’s had.
Are there any jingles other than those on the Forbes list that stand out in your memory? What about the Oscar Mayer B-O-L-O-G-N-A song? Or the Almond Joy vs. Mounds tune?
