Thursday, July 1, 2010
Want to add some punch to your lunch? Stephan & Brady is offering a free 30-minute consultation to help you deal with the tricky marketing issues or questions you just can’t seem to solve.
Through December 2010, we’ll bring one session every other month to our blog readers. Topics will vary from social and interactive media to public relations and design. While we’ll provide a topic for each session, we are open to discussing an issue that’s a hot button for you. We’re leaving the lines of communication open because It’s Your Call.
The best part? It really is free – no sales pitches, no gimmicks – just honest-to-goodness advice. The only thing we ask is that you leave a comment in this post letting us know why your company is the best candidate for the phone consultation. We’ll pick one winner at random from the responses. No need to enter more than once. You can provide a name and email and we’ll let you know you’ve won, or we’ll announce the winner based on their comment “handle,” in which case you’ll need to check back and email us with your info.
We’ll probably summarize the consultation into a blog post so everyone can benefit, but you can remain anonymous if you like.
Our first session will take place on Wednesday, August 4 over the lunch hour (or whatever timeframe best suits your needs). We’ll be taking submissions for this session today through July 23 and will select the first participant on July 28. Our first topic is “Does online advertising work for B2B?” But remember, if there is something else you’d really like to discuss, we’re open to that as well.
We’re excited to share our collective wisdom and look forward to stimulating conversation and interaction. Comment away, and good luck!
Posted by Stephan & Brady 1 Comment
Labels: advertising, Advertising Agency, marketing, PR, public relations, S&B, social media, Stephan & Brady, Stephan and Brady
Wednesday, March 18, 2009
There’s a lot of hubbub about Wisconsin Tourism’s new logo and tagline, “Live Like You Mean It.” Usually marketers love to hear people talking about their work – but not when the talk is negative. When it comes to criticism, Ad/PR agency staffers eventually develop thick skin, typically to deal with negative client reactions. Even when solid consumer research and focus groups back up the creative work, there will always be dissenting opinions.
As we watch and listen to this story unfold, we happily note that many Wisconsinites and radio personalities fondly remember the slogan our agency created nearly 30 years ago – Escape To Wisconsin.
For its time (1980-1985), Escape To Wisconsin was a powerful message that was promoted within Wisconsin and to our bordering states; reminding Illinoisans, Michiganders and Minnesotans to visit all of the great destinations Wisconsin offers. (Note: The Tourism Department continued to use the slogan beyond S&B’s involvement.)
To be fair, Escape To Wisconsin received its share of jabs and giggles such as the modified bumper stickers “Escape Wisconsin” or “Escape to SIN.” But the bumper stickers were popular, and there was a lot of talk value for the phrase.
Our version of the Escape to Wisconsin bumper sticker.
We opened the Stephan & Brady archives and found a few historical tourism gems. Agency vet George Whitely remembers creating a TV spot featuring a cow wearing pink sunglasses on a pier with the Wisconsin Travel Guide around its neck.
Looking back, it’s interesting to see how far we’ve come with the advertising medium – just imagine what we could have achieved with Twitter and Social Media at our disposal!
Even though Escape To Wisconsin clearly has “staying power,” we’ll take the current tagline to heart and Live Like We Mean It as tourists in our own state.
Click here to read the Milwaukee Journal Sentinel’s reporting on the new slogan (and see the numerous reader suggestions). If you’re interested in checking out other state slogans, visit the Wikipedia entry here.
- Kristina
Posted by Stephan & Brady 1 Comment
Labels: Advertising Agency, Escape to Wisconsin, Live Like You Mean It, state slogan, tourism, Wisconsin
