I recently spent a week with Megan and our Honey Board client touting all things honey in NYC. We’ve conducted several successful events, desksides and Test Kitchen visits for them over the years, but this one really stood out.
For starters, we met with 16 editors representing 21 publications totaling 35 million in circulation. The meetings were a combination of typical desksides with O!, Fitness and Scholastic Parent & Child to Test Kitchen demos with Good Housekeeping, Martha Stewart’s Everyday Food and Everyday with Rachel Ray.
We amped up the meetings with food, drink and honey tastings. Our secret ingredient was working with a locally based recipe developer/food stylist extraordinaire Roy Finamore who delivered fresh samples each morning to our hotel. (Thanks go to Robin Schempp at Right Stuff Enterprises who supplied us with honey trend info, developed the fabulous recipes and introduced us to Roy.)
We also had the pleasure of dining at Nougatine, where we met chef Jean-Georges Vongerichten and discussed his hobby – beekeeping! With all of the rain NY state had been experiencing lately, the bees have not been able to forage. We also were introduced to pastry chef Johnny Iuzzini (also a fan of honey and see his new book where he collaborated with Roy).
The meal, as expected, was fabulous (see dessert photos taken with my iPhone). Looking forward to our next trip to NYC where we’ll be promoting the artisan delights of Wisconsin Cheese!
-Kristina
Dessert Four-Play
Labels: Jean-Georges Vongerichten, Johnny Iuzzini, National Honey Board, Nougatine, Robin Schempp, Roy Finamore
