Tailoring, customization and personalization. Consumers want it all and they want it just for them. With technology advancing at a staggering rate, it is very possible to market your premium food to an individual efficiently and cost-effectively. Modern customization tools allow you to speak to a mass audience while letting the technology tailor the message on an individual level.
Some specific examples of this include Facebook advertising, Netflix and Amazon. The ads users see on Facebook change every time they supply the networking site with additional information. If a user changes cities, jobs or relationship status, they automatically see ads that speak specifically to those changes. Similarly, with Netflix and Amazon, every time you make a purchase or add a DVD to your queue, suggestions are made based on your site history.
Taking a cue from the customization handbook, Yummly.com, a food-focused site that offers recipes and meal ideas, very recently joined the table.
“This just-launched recipe-search site “learns” what you like to cook and suggests your next kitchen adventure accordingly. As with other recipe sites, you can filter searches by ingredients, allergens, price, time and cuisine. But what makes Yummly stand out is its intuition: The more you use it, the better it understands your taste and quibbles, then employs its algorithms to recommend recipes to match.” – Tasting Table
Yummly brings additional value with its expansive database that includes more than 250,000 recipes pulled from top culinary sites, such as Epicurious, The Food Network and Chow.
How could you use this technology to market your premium food to your customer?
Labels: customization, food trends, marketing premium food, Premium Food, Stephan & Brady, Tasting Table, Yummly
