E-newsletters are great tools for keeping your premium food customers and prospects updated. They can be highly informative and helpful, but they can be a huge time commitment. Here are a few tips on making them more effective, and a little less work for you.
Top Two E-Newsletter Implementation Barriers:
· Keeping your list up to date
· Creating a sizable “opt-in” list
NutshellMail is a new Facebook app that provides an innovative Web-based service that lets users send and receive your messages from social networks, such as Facebook, LinkedIn, MySpace and Twitter, in your e-mail inbox.
Because your newsletter list is made up of fans of your Facebook fan page, it’s more likely they will be interested in receiving news from your premium food company.
The application is fairly simple; NutshellMail collects recent activity from your page, organizes it into an e-mail and delivers it to each subscriber on Facebook as per their own delivery preferences.
Suggestions to Enhance your Newsletter Content:
- This is another reason to keep your Facebook fan page up to date- the newsletter will be automatically generated based on your recent social media activity
- Keep postings diverse and don’t constantly promote your products – customers get tired of being sold to constantly
- Post relevant articles to your industry and generate a conversation with your fans – they are able to comment on any content in your newsletter.
Jason Falls of Social Media Explorer notes the importance of good content in e-mail marketing. Companies today are focusing more on relevant content aimed at consumers who opt-in to the messaging. It’s no longer an e-mail “blast.” It’s a gift-wrapped package of goodness the receiver wanted in the first place.
Labels: E-mail, eNewsletter, Facebook, Facebook Fan Page, LinkedIn, MySpace, Nutshell Mail, Premium Food, Social Network, Stephan & Brady, Twitter
