Great news for premium food marketers; a recent intelligence report from Compete Web analytics showed phones such as the iPod and Android are not just trendy products, but also have a dramatic effect on shopping!
According to a report from Web analytics firm Compete:
- 40% of iPhone and Android users look-up prices online while out shopping
- 39% read consumer reviews before making a purchase
- Nearly four in 10 (37%) smartphone owners have bought something not phone-related over their devices in the last six months
· 8% of those surveyed who tried to purchase a product on their mobile device could not do so, mainly because the site wouldn’t load.
What can marketers learn from this information?
It’s imperative for premium food Web sites to be mobile friendly. Unresponsive sites can ruin marketing efforts, while engaging mobile sites build brand loyalty. Moreover, food marketing campaigns that focus on action can utilize mobile phones ability to look up information regardless of location.
Engagement with products builds loyalty. Make information about premium food accessible across all media platforms so opportunities don’t slip away.
Labels: Android, Compete, iPhone, Mobile Marketing, Premium Food, Smartphone, Stephan & Brady
