If your premium food brand meets European Union (EU) standards for organic labeling in Europe, there’s a new logo available for your packaging.
German student Dusan Milenkovic won 63% of the vote for the logo he submitted as part of a competition sponsored by the European Commission.
Starting in July 2010, the organic logo must appear on all pre-packaged organic products that meet the standards and were produced in an EU member state. Use of the logo will be optional for imported products.
“I’m delighted that we now have a fresh EU organic food logo,” said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, who first proposed the competition to select the logo. “This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It’s a nice elegant design and I look forward to buying products carrying this logo from July this year.”
Much like the USDA logo for organic labeling, the EU symbol will help premium food marketers set their products apart at retail and provide consumers with an easy-to-recognize differentiator for choosing organic food. Although, some might argue that the USDA logo has lost its potency due to incorrect usage and lack of regulation.
What do you think? Will the EU organic logo help premium food marketers or do they also run the risk of oversaturation and consumer confusion?
Labels: EU, marketing premium food, organic labeling, Packaging, Premium Food, Stephan & Brady
