Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere. http://bit.ly/17gJ1Y
Translation: If you currently have a Web site for your Premium Food, you can create a secure connection between Facebook’s data and your Web site. This increases the engagement between the user and your Web site.
Developers can access a user’s:
- Identity: name, photos, events, and more
- Social Graph: friends and connections
- Stream: activity, distribution and integration points within Facebook, like stream stories and Publishers
Facebook Connect Overview:
- You can choose whether you’d like a simple or advanced implementation of Facebook Connect – if you’re just looking to drive traffic to your Web site, you can add “Facebook Share” to any piece of content. If you’re looking to further personalize your approach you can create a “Social Experience” by allowing users to interact with one another and their friends.
- The simple approach takes less time to implement, but has an immediate impact as users share your Web site.
- The more advanced option has a deep, pervasive use of social context and social loops across site. This option takes more time and resources and require continuous iteration. That said, it has a much larger impact on users.
Importance of Social Context:
Facebook is a great resource for marketing because it’s a way to reach your customers without being too pushy. Most people value their friends’ opinions more than marketers. If I see that my friend is connected with a Web site, it’s pretty likely I’ll click. Facebook has many tools to ease the process of Marketing Premium Food.
Labels: Facebook Connect, Premium Food, Stephan & Brady
